Advertising, Marketing and Obesity - A Briefing

Most food and drink adverts promote less healthy options. There is overwhelming evidence that advertising and marketing techniques powerfully influence food preference, choice and consumption in children, harming their health and increasing their body weight.

Current restrictions fail to protect children from exposure to advertising of products high in fat, sugar and salt. The loopholes need to be rapidly closed. Read our briefing sheet for more information on the current policy developments.