CAP Consultation - August 2017

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The Committee of Advertising Practice (CAP) recently put out to public consultation a document considering the introduction of new restrictions on the advertising of food and soft drink products to children.

The Committee of Advertising Practice (CAP) recently put out to public consultation a document considering the introduction of new restrictions on the advertising of food and soft drink products to children. Of course, we welcomed this consultation and our opportunity to respond.

The current obesity crisis in the UK has many underlying influences. A fundamental influence is the obesogenic environment in which we live, where relative inactivity and overconsumption of energy dense foods is extremely easy, available, affordable and accepted. Introduction of new rules prohibiting the placement of high fat sugar salt (HFSS) product advertising in media targeted or likely to appeal to children is a positive step towards the UK becoming a healthier nation.

Following the consultation, CAP released a number of what they call "tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media" which can be seen on the CAP website.