Price & Promotions

Promotions of unhealthy food and drink cause people to buy more items than they normally would. In Scotland, food and drink promotions are more likely to be placed on products that are high in sugar, such as confectionary. They are an especially effective marketing technique for targeting children which poses a risk to their long-term health. In this section you'll find surveys, evidence-overviews and our advocacy positions on food and drink promotions.