Price & Promotions

Retail promotions of unhealthy food and drink products cause people to buy more items than they normally would. In Scotland, promotions are more likely to be placed on products that are high in sugar, such as confectionary. They are an especially effective marketing technique for targeting children which poses a risk to their quality of diet and long-term health. In this section you'll find surveys, evidence-overviews and our advocacy positions on how to improve food and drink promotions in Scotland.