Obesity and Promotions of HFSS products briefing (updated) - November 2022

Our updated briefing highlights the Scottish promotional landscape, including why promotions are so important to address & public attitudes towards promotions.

New evidence in the briefing highlights:

  • The majority of price promotions in Scotland feature unhealthy products high in fat, sugar and salt (HFSS) and now account for 27% of total take-home food and drinks


  • Individuals purchase 20% more as a direct result of promotions, with a greater proportion spent on discretionary food categories (36.9%).


  • Temporary price reductions (TPRs) are the most frequently used type of price promotion in Scotland, accounting for 23% of all calories purchased, with 43% of individuals reporting that TPRs caused them to make impulsive purchases.