Our updated briefing highlights the Scottish promotional landscape, including why promotions are so important to address & public attitudes towards promotions.
New evidence in the briefing highlights:
- The majority of price promotions in Scotland feature unhealthy products high in fat, sugar and salt (HFSS) and now account for 27% of total take-home food and drinks
- Individuals purchase 20% more as a direct result of promotions, with a greater proportion spent on discretionary food categories (36.9%).
- Temporary price reductions (TPRs) are the most frequently used type of price promotion in Scotland, accounting for 23% of all calories purchased, with 43% of individuals reporting that TPRs caused them to make impulsive purchases.