Online Grocery Shopping - A Factsheet

In the UK, the growing trend of online grocery shopping has been accelerated by the COVID-19 pandemic. With the emergence of ‘online only’ delivery services and new technological developments it is expected that consumer shopping habits will continuously shift towards more convenient methods.

Shopping for groceries online may lead to increased screen time and sedentary activity, as well as exposing shoppers to targeted marketing, which may encourage them to make more frequent purchases of promoted products than usual.

We must ensure that any restrictions on promotions, advertising and marketing applied in-store are also consistently applied to online shopping environments, in order to provide a level playing field for business, and generate the biggest health benefits. Read our factsheet to find out more.