Evidence Overview: Impact of in-store advertising on consumer purchasing - A Report

We found that in-store advertising is likely to promote sales of food and drink and other products, and could stimulate impulse purchases too. This is not surprising, given the popularity of these strategies in Scotland and the UK. Restriction of in-store advertising of HFSS products, especially combined with pricing strategies, is a public health policy that could contribute to improvements in population’s diet and health.