Evidence Overview: Impact of in-store advertising on consumer purchasing - A Report

In late 2019 we undertook an evidence overview to search for and critically review literature that examines the links between in-store advertising and impulse buying or buying in greater amounts.

We found that in-store advertising is likely to promote sales of food and drink and other products, and could stimulate impulse purchases too. This is not surprising, given the popularity of these strategies in Scotland and the UK. Restriction of in-store advertising of HFSS products, especially combined with pricing strategies, is a public health policy that could contribute to improvements in population’s diet and health.