To explore the balance and extent of discretionary food and drink promotions in Scotland, a survey was conducted in four local supermarket stores in Glasgow.
Main findings:
1. In the four local grocery stores in Glasgow visited in January 2020, there were 2170 promotions including 1416 price promotions and 754 non-monetary promotions
2. Overall, 40% (869) of promotions were for discretionary food and drink and 60% (1301) was for other products
3. Techniques used most often to promote discretionary products were: meal deals (211), end of aisle displays (182), TPRs (164), and multibuys (151)
4. Three most extensively promoted discretionary categories were confectionery (35% of all discretionary products), soft drinks with added sugar (19%), and crisps (16%)