This consultation deals with restrictions of the promotion and marketing of foods high in fat, sugar and salt to reduce health harms associated with excessive consumption. We strongly agree that action in this area is urgently required. We support the Scottish Government in its aims to bring forward legislation in this area.
We are aware that there are a number of ways defining the restrictions could be approached; applying a category approach as outlined in the Scottish Government consultation or applying the existing UK Nutrient Profile Model (UK NPM), either of which would have a beneficial effect. In shaping our response we have looked for an approach that brings the maximum benefit, applies a tried and tested model and considers implementation and enforcement.
Read our response here.