The Out of Home Sector - Briefing - 2023
Eating out of the home has become a regular part of our modern lives. Across Scotland, 96% of us ate out of home in 2021. With a quarter of our calories estimated to come from the sector, it has a crucial role to play in providing healthy, nutritious and palatable food that can help address the burden of diet-related disease in Scotland.
Key Insights:
- In 2021, 96% of people in Scotland reported visiting an OOH outlet with an average of just under three trips a week per person.
- Quick service restaurants (QSRs), which are fast food outlets and takeaways, generate the most business in the OOH sector in Scotland, making up 34% of total sector spend.
- In 2021, quick meals, hot and cold drinks, and sweet snacks saw the highest number of OOH trips in Scotland.
- Evidence shows that OOH options tend to contain higher quantities of salt, sugar, and fat than similar food and drink available in retail outlets such as supermarkets.
- A variety of factors related to OOH visits contribute to the health impacts of the sector, which include location and planning of outlets, availability of nutrition information, portion sizes, and marketing.
Associated links, blogs, videos and publications
Publications
The Out of Home Sector - Briefing - 2023
Eating out of home
Position Statement on improving the healthiness of Scotland’s Out of Home food and drink sector - June 2023