Outdoor Advertising: Policy Arrangements in East of Scotland 2022 - A Report

In recent years, various local authorities across the UK have introduced advertising policies restricting the advertising of foods high in fats, salt and/or sugar (HFSS). However, with these initiatives currently being limited to England, little is known about the subject in the Scottish context.

This research aimed to understand the influence local authorities have on outdoor advertising in the East Region of Scotland. It also explored the benefits, opportunities, risks and challenges associated with potentially introducing local health-protecting advertising policies.

The project involved analysis of local policy documentation and interviews with 11 people working across four local authorities. The project was developed in a partnership between Obesity Action Scotland and the East of Scotland Partnership’s Prevention & Remission of Type 2 Diabetes Programme and was funded and supported by the Scottish Government. The work was undertaken between December 2020 and March 2021.