This research aimed to understand the influence local authorities have on outdoor advertising in the East Region of Scotland. It also explored the benefits, opportunities, risks and challenges associated with potentially introducing local health-protecting advertising policies.
The project involved analysis of local policy documentation and interviews with 11 people working across four local authorities. The project was developed in a partnership between Obesity Action Scotland and the East of Scotland Partnership’s Prevention & Remission of Type 2 Diabetes Programme and was funded and supported by the Scottish Government. The work was undertaken between December 2020 and March 2021.